Brick Genius is an innovative project that aims to combine STEAM (Science, Technology, Engineering, Art and Mathematics) learning with creative play, targeting children aged between 6 and 12. In an era where digital and creative skills are essential of the Alpha generation, Brick Genius wants to offer a dynamic and inclusive learning method, promoting not only cognitive development, but also social inclusion, gender equality and reduction of economic inequalities. The Brick Genius methodology also involves the creation of a teacher training school dedicated to training educators who can transmit the fundamental values ​​of the project.