She is an economist, specialist in client strategy, innovation and change management. She has developed her career at Chupa Chups, Layetana, Reig Capital and Gaes, leading projects related to Operations, Marketing and Digital Transformation.

She is a professor of customer strategy, innovation and leadership at the European University, AMBS and TLI and is committed to building innovative humanistic leadership environments. She is a mentor and ambassador for the Lidera program of Barcelona Activa and a mentor for the FPdGi. She also belongs to the Area101 innovation community.