She is the co-founder of the consulting firm Pitaya Business + Co-founder patented methodology CIMKIT® and 8WS (systematize your company in 8 weeks). Before that, she has always been linked to the communication sector. She graduated in Advertising and Public Relations from the Universitat of Barcelona (ESRP), she worked as a freelance communication consultant and she was Assistant Account Executive in a healthcare communication agency.

She helps companies achieve their business, commercial and marketing objectives through strategic planning and execution.

She combines consulting with teaching and since 2013 she is Professor of Public Relations Techniques of the Communication Degree at the Open University of Catalonia (UOC).